Brand guidelines
Market Hush
Institutional Ledger is the chosen direction: dark-first, quietly premium, and structured like a trusted investing workspace rather than a lifestyle brand.
Logo
Ripple mark
A concentric hush mark that suggests focus, signal, and a calm point of attention.
Deep Charcoal
#0D1214 · --background
Surface
#141A1D · --surface
Bone White
#F4EDE0 · --foreground
Ink Blue
#355788 · --accent
Muted Teal
#5E9C93 · --teal
Typography
Manrope
Used for headlines, product UI, and navigation. It carries the clarity and density we want without feeling generic.
IBM Plex Mono
Reserved for metadata, system labels, and run-oriented moments where a more technical voice helps.
Tone
Quiet over noisy. The interface should reduce market drama, not amplify it.
One strong visual idea per section. Fewer chrome elements, more hierarchy.
Operational copy inside the app. Marketing language stays on the public site.
Confidence, score, QVM, and price framing should be visible together whenever comparison matters.